Dear Mecca Cola Drinkers, Followers, and Committed persons to our Ideals.
I am glad and very happy to have the opportunity to address you directly and answer all questions I hear every where and specially in France and Europe inside the Muslim Community.

As YOU All know, when I founded MECCA COLA in 2002, I was very far to imagine the huge success and the large spread we knew.

My Idea was at the beginning a single Mediatical and political reply to the huge attacks against Islam and Muslims after 9/11 dramatic events.

I wanted to shake the conscience of Americans them selves about their hegemony and oppression to other people, about the wars conducted & directed by American Administration in several countries in the world, about the Unfair American foreign policies towards Muslim world and about the blind support that American administration was and in certain case still giving to all dictators of the Planet.

AMERICA is the main and Unique support to Middle East Dictators and Rulers, supporting indirectly the most Obscurantist movements and Governments.

My main Goal also was at that time to point the unfair and unacceptable blind support of America to the Zionist Entity.
I couldn’t and still can’t accept The Policy of Double Standards followed and continuing to be followed by the USA Administration.
I Claim for Justice and Human treatment for Palestinians.
I do Believe that wars, military threats will never solve the Palestinian conflict. Freedom Right and Human rights are not negotiable.
Only peaceful co-existence between Jews and Arabs will grant peace, based on 1967 Borders. its is possible, it is feasible, we only seek for real political will from both sides.

My Unique reason of strong opposition to these policies is my total rejection of INJUSTICE. I am not driven by hate or rejection of others or any racist feelings.

As you all know through the huge Media campaign we benefit of world wide, my Original approach was strictly political and Media, specially when threat of war was nocking Iraqi doors.

In any case, and as incredible as it may seem I never had real commercial meaning and purposes.

It might be a naïve, but it is the trough!! I was So much out of any consideration so that I never , never really given , predicted or even thought of any reaction from major brands such as Coke and Pepsi !

I was a thousand miles away to think about them or a possible aggressive reaction or trade war !
I was so obsessed with my ideal of justice , I was so angry of the harassment, WE Muslims around the world had to face, that I went beside real threats that were competitors and Arab dictatorships . I was at that Time a Real DON KICHOTE!
I even , in my inexperience , underestimated the reaction of the Pro-Israeli supporters in France and Europe.
But attacks that hurts more where not really of what was finally predictable.
Most dirty ones came from inside, du to jalousie envy and calumny from our own community
I remember the huge campaign conducted against me in France by certain “Salafist” movements because of the use of the name MECCA!!!!
These ignorant doesn’t knew that there is coffee-shop and Bar in the United States Named Mecca coffee SINCE 1921!!!
They ignore that Mecca Is the name of an Amerindian Native Tribe !!!
They might Ignore also that the name of the Holy City is MAKKAH and Not MECCA!
In fact their ignorance has placed them in the wake of the French islamophobe press who tricked us the word Muslim drink titrating: The Cola Of Allah arrives In France”!!!
Transforming Almighty god on Drink manufacturer
It was a shame for the French Medias, that mostly pointed me as a possible islamist, witch was at that time the most dangerous and dirty accusation as post 9/11 attacks.
I was Trying to say and explain that I am not a Fundamentalist, neither and Anti-American, I was just opposing injustice and imperialism.
No one wanted to hear me. All media and political world where Depth.
What did I heard later :
MATHLOUTHI profits on the backs of Palestinians, he is opportunist, he is sold to American and Israeli
He is their lackeys, their servant, they ordered him to launch Mecca Cola
his is a traitor
He became rich and does not care for Palestinian and poor people!
He sold his company Coca Cola and also to Israeli!
In the Other side border of stupidity and attacks, I was tagged as Anti-Semitic activist, as Fundamentalist and secret supporter of terrorist!!!
Blah blah blah ….
I saw the green and unripe
I suffered the worst pressures , political, police , financial, judiciary and Betrayals of the interior
Of trial repetition
This unfair accusation of being anti-Semitic hurts more, this had real consequences in may day to day life and in the growth of the Brand and the company. Unfortunately it sticks to our image in Europe despite our efforts and good will, its a real malediction!
It blocks any kind of growth and development, The lobby anti-Mecca Cola and Tawfik MATHLOUHI is really Strong and very active.
but our faith and our will are stronger.
No, I did not fall
No, I ‘m not rich
No I did not sell my brand neither my soul and my commitments.
No we are not banned in France or anywhere else
Yes this war without mercy we did waver , but we’re still standing.
When there is the will and conviction
There is always a way to survive and succeed
I take this opportunity of addressing you all to give you the chance to ask me directly any question without any taboo and to address it to me personally through my personal dedicated Email.
I commit to answer you personally, with no intermediary and to publish your question and my answer in this website.
Please feel free to ask any question related to Mecca Cola,
the only limit is courtesy.
The worst attacks we faced where in France and the Entire Arab World!!!
Birth Country of the Brand, and natural affiliated countries du to my origins!!!
What a pity!
Despite all this we are now a growing company, with a Famous Brand World Wide, facing competition, counterfeiters, and dirty underground tricks.
But the unique lesson to Keep is: When you Fight for a Fair and legitimate cause, NEVER GIVE UP
After 11 Years, United, and IN DIGNITY WE STAND, and more than Ever: THE TASTE OF FREEDOM we remain!
“Arab Spring” for what I proudly contributed during more than 12 Years strengthen our faith and gives us the proof that being in the right path you will be rewarded soon or later.
its our CREDO, its our Faith
PS: my personal E-mail address:
Waiting for your e-mails! cheers