20 per cent of profits go to a range of leading local and international humanitarian

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November 25, 2003
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20 per cent of profits go to a range of leading local and international humanitarian

Birmingham Evening Mail (England)

11/25/2003

MUSLIMS across the city were today celebrating Eid-ul-Fitr and the conclusion of the holy month of Ramadhan.

Up to 25,000 worshippers were attending Eid prayers at Birmingham Central Mosque. They were being offered refreshments in the form of free samples of Mecca Cola, which is currently being promoted among the Muslim and wider community.

For every can or bottle sold, 20 per cent of profits go to a range of leading local and international humanitarian concerns such as assisting Palestinian children.

A spokesman said: ‘We believe the UK will respond positively to a credible ethical alternative to existing products which promotes humanitarian causes.’

Among those ending their fast at the central Mosque were Nighat Parveen, her 18-month-old son, Faizan Adnan, and her brother, Mukhtar Ahmed.

the press